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Home - Diane Sanfilippo

Hi. I’m Diane.


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I’m here to help you grow your business with authenticity.


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NOW FEATURING

Marketing Essentials

  • Get strategic tools in place to capture and convert leads
  • Learn how to utilize social media & email marketing to connect with your unique customer
  • Understand how to evolve your marketing plan as you launch new products or service.

This program is perfect for entrepreneurs who are in the early stages of their business and need help finding focus, zeroing in on what matters most, and cutting through the noise of what they “should” be doing in order to create a strong foundation for their marketing success. In this program, we’ll cover the essentials of branding (beyond a logo), pricing & promotions, email marketing, social media, and more.

What People Are Saying...

"Diane has an intuitive approach to business that is both unique and profound. Over the many years of our working relationship, she’s has always provided the best, most well-rounded, thoughtful, and ACCURATE advice. She’s one of my most trusted and most cherished advisors."

Cassy Joy Garcia

NYT bestselling author of "Cook Once Dinner Fix" & editor in chief of fedandfit.com


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“I trust Diane’s coaching because she has built and ran multiple successful businesses in the same industries I’m passionate about! She’s a true entrepreneur who speaks from experience and there’s nothing more valuable in a mentor than that.”

Liz Wolfe Creator of Athletic Mom and bestselling author of "Eat the Yolks"


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“For years, Diane has played an integral role in my business development as a budding entrepreneur. I can always count on her to give me honest, direct and individualized feedback based on her decades of experience while keeping in mind what’s best for me and my business. Diane is in tune with my needs and desires for business growth and I appreciate her no BS approach. Anyone would be lucky to work with Diane to learn the ins and outs and ups and downs of entrepreneurship.”

Laney Schwartz Creator of Cook With Confidence & blogger at lifeisbutadish.com

Business Building Archives


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Check out my two business podcasts with content centered around how to build your business in a way that works for you.


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67 Episode Archive

Driven, my most recent podcast about entrepreneurship and owning and operating a small business.


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55 Episode Archive

Build a Badass Business, my first podcast dedicated to small business building, marketing, and social media.

Full Plate Podcast


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Full Plate is a podcast about healing from diet culture, setting boundaries, exploring mental health, and finding body liberation. New episodes are live every Monday wherever you listen to podcasts.

Full Plate Podcast | Ditch diet culture, respect your body, and set boundaries | Episode 32: Exercise! How to Approach it with an Anti-Diet Mindset

#32: Exercise! How to Approach it With an Anti-Diet Mindset

In this episode, we’re doing an episode all about movement. Diet culture has bound up fitness with food and our body image, and it’s so important to...

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Full Plate Podcast | Ditch diet culture, respect your body, and set boundaries | Episode 30: Listener Q&A - Handling "Diet & Exercise" Advice for a Medical Condition

Episode #31: Listener Q&A – Handling “Diet & Exercise” Advice for a Medical Condition

In this episode, we’re answering a listener question (with recommendations in general for handling medical conditions): "Do you have suggestions for handling a high blood pressure diagnosis?...

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Full Plate Podcast | Ditch diet culture, respect your body, and set boundaries | Episode 30: Listener Q&A - Diet Culture Boundaries & Getting Weighed at the Doctor’s Office

Episode #30: Listener Q&A: Diet Culture Boundaries & Getting Weighed at the Doctor’s Office

In this episode, we’re answering two listener questions about general boundaries around diet culture talk and specific boundaries at the doctor’s office. 1) "Can you recommend strategies...

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Episode #29: Listener Q&A: Losing weight, cravings, and fitness goals

In this episode, we’re answering some listener Q&As from our Patreon community. Topics include weight loss with intuitive eating, how fitness goals fit into anti-diet culture, and...

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Written Thoughts - The Blog


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Here’s where I share about personal development, my anti-diet journey, business insights, lifestyle, safer skin care tips and products, and more.

What can you learn from the way you treat yourself when you're doing something new? | Diane Sanfilippo

When was the last time you tried something new?

I saw a bunch of Cadbury mini egg inspired nails on Instagram so I figured I’d try some. In hindsight, the black I saw in some inspo...

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A sign you need better boundaries | Diane Sanfilippo

A sign you need better boundaries

If something you're choosing is suddenly stealing your joy, it's a good sign you need to set better boundaries. I’ve been talking with some friends lately about...

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Why a smaller body isn't the answer | Diane Sanfilippo

Why a smaller body isn’t the answer

Before I proceed, I’ll address the elephant in the room: I have written many titles about food, eating, and what some may consider “diets.” This is a...

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I'm sorry. I was wrong. | Diane Sanfilippo

I’m sorry. I was wrong.

Almost exactly one year ago, on 2/3/20, I made a statement: “Food as comfort is not self love.” Here’s the thing about time, experience, perspective, wisdom, and...

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I Can Help!

Connection is everything these days, and ​customers want to know that the companies ​they support are backing up their products and ​services with real people!

Whether your business is in its first year, fifth, or ​even beyond, I can help you fine tune your plans ​to connect more deeply with your customers.

Looking for ways to have a more authentic and ​deeply connected business that creates lifetime ​customers who can’t wait to tell their friends ​about what you offer?